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How Many People Own Sex Dolls? Unveiling the Surprising Statistics

Posted on January 08 2024

unveiling sex dolls statistics


Despite various new inventions in the sex toys world, sex dolls continue to be one of the most commonly chosen toys in the industry. But have you ever thought about how many people, even within the United States, actually own one? Or who is an average sex doll owner? There are actually many interesting statistics associated with the sex doll world, so let us tell you about some of them.

An Average Sex Doll Owner

According to a survey in which the main participants were members of a Japanese online community for doll owners, the average sex doll owner was a heterosexual male, around his 40s, white, single, with a high school diploma or higher, working 30 hours or more per week and earning between $30,000 and $90,000.

As for how many sex dolls they own, the majority reported owning one doll.

When it comes to the reason why they purchased the sex doll, most of them reported that the main reason was sexual, but there was also a fair share of participants from whom companionship was the main factor in purchasing the sex doll. A few also mentioned that they use it to enhance their sex life with a human partner.

Another thing they were requested to answer was who knows about the fact that they own a sex doll - and the results were quite surprising considering there’s a belief that most sex doll owners are very secretive about it. As it turns out, the highest number of participants confined in an online community (which shouldn’t be surprising considering the nature of the study), their romantic partner and close friends about it, with family members and neighbors also making it onto the list. 

Sex Doll Usage

Based on another survey that involved more than 8000 answers, a vast majority of people who bought a sex doll have used it at least once. However, not all of them did, as over 13% of participants declared that while they had purchased one, they hadn’t made use of it yet.

But out of those who have used their sex doll before, just how many do it regularly? According to the answers, over 60% of sex doll users do it at least once a month. On the other hand, almost 20% of them have tried it once and have not gone back to it since.

When it comes to how they used the sex doll, there aren’t many surprises here - most participants used it for solo play, but there was also a significant percentage that used it either during intercourse or during foreplay.

Finally, the last question that the participants were asked to answer was if the decision to purchase the sex doll was made after they talked to their partner about it. As it turns out, most of them - over 70% - have made the decision without discussing it with their partner beforehand.

Sex Doll Industry - The Statistics

That’s just the beginning of the interesting statistics. There are plenty more, so let’s take a look at them now.

First, let’s talk about sex doll sales. Almost 10% of male Americans own a sex doll, with women being not that far behind, as according to research, over 6% of them are sex doll owners. As for the sales in general, they have greatly increased due to COVID-19. In 2020, so in the first year of the pandemic, sex dolls have noticed a 75% increase in sales compared to 2019. Quite impressive, isn’t it?

And as it turns out, the market is only supposed to increase. In 2021, the sex doll market was valued at almost 329 million dollars, and if its compound annual growth rate (CAGR) remains more or less at the same level, then the number is forecast to increase to an impressive 596 million by 2027.

The same increase, at least a temporary one, can be seen in the number of people searching for sex dolls on Google. According to Google Trends, there was a significant surge in searches during August and September of 2020:

sex dolls interest over time

Sex Robots Statistics

Sex robots are another interesting aspect of this part of the sex toy industry. Constantly evolving, they’ve already gained quite a large number of fans. So, we couldn’t not include some fun statistics about them as well:

  • Men are more interested than women in using sex robots.
  • 16% of Americans would have sex with a robot.
  • 4 in 10 men say that they wouldn’t be opposed to buying a sex robot within the next five years.
  • Over 15% of men and 4% of women either have already had sex with a robot or they own one.
  • The prices of sex robots have significantly dropped within the last few years. 
  • Sex robot sales make up about 0.5% of the sex toy industry.

The Bottom Line

The sex doll industry is, without a doubt, an interesting one. Despite the fact that several new sex toys have been introduced, even within the last ten years, sex dolls continue to be one of the most commonly chosen sex toys among both women and men.

It becomes even more impressive when you consider the numbers - especially in terms of overall market value and the number of people who own a sex doll. Just think about it - according to statistics, one in 10 men in the US owns a sex doll. There are about 165 million men in the US currently, which means that, based on numbers, about 16 million of them own at least one sex doll. The same goes for women - about 6% of them own a sex doll, which gives you more or less about 10 million female sex doll owners.

What’s more, it seems like we haven’t even seen the peak of the industry yet. If it continues to grow at the current rate, the sex doll market will be worth twice, if not more, as much as it is today within the next decade. Crazy, isn’t it?