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How Big Is the Sex Doll Market

Posted on January 08 2024

How Big is Sex Doll Market


Barely two decades ago, if you wanted to buy a sex doll, you faced two options. You could either venture into a ‘discreet’ adult store and thumb through a brochure, or you could respond to a vague erotic magazine advert. They were the only choices available to most. Pretty much. 

If you actually committed to ordering a sex doll, it was in the lap of the Gods as to what you might later receive. Without having seen the sex doll in person, it was difficult to ascertain its quality when purchasing: opening the mail-order package days or weeks later would result in disappointment for most people. For the longest time, sex dolls were awful quality and incredibly expensive.

Sex dolls came with unfair stereotypes, and if you owned one, you didn't tell anyone. You certainly wouldn't contact your credit card carrier and demand a refund for the “terrible quality, not lifelike sex doll” you paid for.


But then the internet happened, and with it came an incredible amount of porn. Basking in the power of a new advertising platform, manufacturers realized they could reach their target market far more efficiently. The market grew more competitive, which means the manufacturers started focusing on better quality sex dolls to stand out from the crowd. 

The dinosaurs of the sex doll manufacturing world died out, replaced by innovative companies willing to invest in better molds, tooling, creativity, and research. Within ten years, sex dolls began to look incredibly real. The market boomed as more people began appreciating the lifelike beauty of these now quite stunning silicone and TPE sex dolls. Skip forward another ten years, and the pandemic created millions of lonely singletons with too much time in their homes. The sex doll market grew even more.

Now, the old stereotypes have eroded. Sex dolls are no longer taboo; owning one is considered perfectly healthy, and manufacturers are creating stunning models. The sex doll market is now massive. If you know nothing about the sex doll industry, you will probably be surprised just how big it actually is.

The Current Sex Doll Market

The sex doll industry is now a sprawling, multi-million-dollar industry, appealing to a wide range of ages, genders, tastes, and preferences. From petite sex dolls to curvy sex dolls, realistic to fantasy-inspired, there's a sex doll out there for just about everyone these days, and when it comes to realism, these dolls are now astonishingly lifelike, thanks to cutting-edge silicone and thermoplastic elastomer (TPE) materials.

The global sex doll market was valued at an incredible 382.48 million in 2021. Skip forward to 2027, and we're looking at an estimated worth of USD 595.94 million, growing at a steady CAGR of 7.67%. 

Again, the internet has been the main fuel for this growth, as online shopping has revolutionized not just regular shopping items but almost everything. These days, buying a sex doll is as easy as ordering fast food: you get a wide range of choices backed up with detailed descriptions, solid customer service, positive customer reviews, and discreet delivery — no more awkward encounters at the local adult store, thumbing through worn-out brochures.

But what other reasons could be attributed to the industry's growth? Let's take a look.

Broader Marketing

For obvious reasons, sex dolls are prominently advertised on erotic websites. However, they are also becoming more mainstream through various websites and social media. Digital platforms have opened up a whole new market for sex doll retailers, who are using every trick in the digital book to reach out to potential buyers, further breaking down those old stereotypes and taboos along the way.

Only a few years ago, it would have been unthinkable for a social media influencer to review sex dolls, but we are starting to see this kind of thing materialize as content creators earn commissions from viewer purchases, and sex doll ownership is no longer considered taboo. This more mainstream approach to marketing serves as more progress for the industry as it helps normalize the conversation around sex dolls. 

Industry Expansion 

The broad diversification of products also drives the sex doll market's growth. Introducing new, varied types, such as fantasy-themed dolls and even replicating famous personalities, appeals to a far more comprehensive range of preferences, thus broadening the customer base. The industry is seeing an expansion into niche markets that have opened doors for new customers of all ages, genders, and interest groups, contributing to further industry growth.

Technological Innovation 

Advances in manufacturing techniques and materials have led to increased production volumes and a general reduction in costs, helping to ensure sex dolls are more accessible to a broader audience, thereby expanding the market. Technological enhancements in realism and functionality - such as incorporating movement and interactive features - have attracted a new segment of tech-savvy buyers.

Global Reach

The sex doll market's expansion is also a result of its growing global reach. With online platforms enabling international sales, manufacturers can tap into previously inaccessible markets. The industry benefits from this global appeal, not just sales alone. There is now a global influence on the design and production of sex dolls to cater to a diverse international audience.

Future Predictions

Looking ahead, there is no question that the market is set for continued, untamed growth. Innovations in artificial intelligence and virtual reality are expected to create new product categories, potentially transforming sex dolls into interactive partners. You can be almost certain of AI sex dolls coming to the market within the next two years.

This level of evolution is almost certain to attract a whole new wave of customers, pushing market boundaries even further. These are exciting times for the industry. In addition, it seems as though society will continue to embrace sexual wellness and expression in the form of sex doll ownership, pushing sex doll sales even further.

Final Thoughts

From humble beginnings to a booming global market, the sex doll industry has transformed remarkably over the last few years. By embracing innovation and diversity, the industry now offers something for everyone, and we applaud its rise: for too long, sex doll ownership was consigned to an unfairly stereotyped category of consumers. Now, the market is wide open.

Ready to join the revolution? Choose an achingly beautiful companion from Silicone Wives, where the most lifelike premium materials meet with artistic brilliance to create the hottest, cutest, drop-dead gorgeous dolls. Order your Silicone Wives' sex doll today!